A major stumbling block for potential uk iPhone customers is the expense of buying the handset and then being tied to a rather ungenerous talk plan. iPhone sales have been a little disappointing here in the uk. To address this O2 have tweaked their three available tariffs to tempt more iPhone sales.
Also existing customers will benefit. Nice one Apple. The cost stays the same but the inclusive minutes more than double. It is still a lot of cash over the 18 month period. There is the initial cost of the handset which is still £269 and then 18x35= £630 (min). Over the contract you would be spending a total of between £899 - £1619. OUCH!